The town of Pag first was established in the 15th century, becoming the tourist, administrative and cultural center of the island of the same name. Removed from the Old Town, and fortified with towers and ramparts in gothic-renaissance style, it was built according to the plans of Juraj Dalmatinac. With its narrow streets, it abounds with valuable cultural and historical monuments. Pag and its salt pans have been living together for centuries and lace makers add to the atmosphere, stitching the luxurious laces of Pag with white thread. The famous cheese and lamb of Pag, its Žutica and Gegiæ wines, its sage honey, smoked ham, olives and figs have been traditionally won over centuries. A crystal clear sea in warm coves awaits you under a blue sky, the magnificent underwater world, pine forests, numerous sports and recreation facilities, an unforgettable sunset. Feel the call of the world of dreams WELCOME TO PAG.